iOS Native App
Designer, Team Lead
ZipPals is a concept mobile application building from scratch that is designed to help people build meaningful friendships locally. During the research, our team found that New Yorkers are eager to make and maintain new friendships but are too busy to put much efforts into this. ZipPals helps New Yorkers to find people with shared interests and suggest events to make new friendship building with minimum efforts.
Our team investigated the current social/networking product landscape to ensure ZipPals hold a unique perspective. With further user survey and thorough research, we discovered three major challenges that ZipPals needed to resolve.
With deliberate research and rounds of testing and design iterations, ZipPals is equipped with safety and smart matching features to deliver a secure, effective, and efficient (casual) networking experience.
ZipPals implementes a 2-step ID verification during user profile building process to verify each users and create a trustworthy community for all.
ZipPals shows people in the same neighborhood with shared interests to enhance the possibility of building meaningful friendship and save New Yorkers' from NYC traffics.
ZipPals embeds a activity generator, which suggests public events/places based on both users' interests to further save time and ensure users'safety during offline meetings.
After rounds of testing different fidelity prototypes and re-branding the visuals, our product ZipPals was well received by users and the stakeholder. ZipPals achieved a perfect score on usability tests with six potential users while getting stakeholders' recognition for the hi-fi mockup.
ID verification gives me confidence that it's safe to meet people from ZipPals.
"I'm not sure how these matches come up. But I like it. It's smart and suggest the perfect activity."
User research was applied throughout the entire product development cycle. By synthesizing data from survey and user interviews, we developed a persona to better understand our target audience and mapped a user journey assessing current processes to resolve pain points. After rounds of usability tests at various stages, we were able to deliver and present the final product to stakeholders. 👉Read more @ Medium.👈
We transformed paper sketches from design studio sessions into initial mid-fidelity wireframes. With three rounds of testing and revising, we moved forward to high-fidelity prototypes with a 91.6% success rate. During the second sprint, I went the extra mile to fix minor functional problems and fully update the UI to improve ZipPals' usability and visual design.